With over 19 million users and as one of the most downloaded apps, MyFitnessPal (MFP) is a leader in the fitness/weight loss industry. I had the opportunity to join forces with them and explore new ways the app could better serve its vast user base. Our collaboration resulted in a vibrant rebrand boasting a delicious color palette and welcoming UI, a customized user dashboard, product design for an Intermittent Fasting tool, and an illustration style that celebrates all bodies’ health journeys. Additionally, I prepared concepts for their premium services brand. The new and improved MFP app helps users reach their desired health goals with ease, accuracy, and style.

Branding, illustration and UI design